SCE

Master of Business Administration

FACULTY PROFILE
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Mr. S Syed Muthaliff M.B.A.,M.Phil.,

Designation:
Assistant Professor
Department:
Master of Business Administration
Email:
syed-mba@saranathan.ac.in
Area of Interest:
Markerting Management, Retail Management, Brand Management, Legal Aspects of Business, Total Quality Management
Qualification
M.Phil (Management)

Bharathidasan University


MBA (Marketing)

J.J. College of Arts & Science - Pudukottai


BHM (Hotel Management)

J.J. College of Arts & Science - Pudukottai


Experience
Teaching experience in Saranathan College of Engineering

8 Years 10 Months


Teaching Experience in other institutions

10 Years 4 Months


Publications

International Journals

  1. S. Syed Muthaliff, "Impact off Visual Merchandising on Impulse Buying and Customer Patronage Intention with Special Reference to Reliance Mart -Ariyamangalam Tiruchirappalli", JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, pp. 123, Vol. Volume 95: 2022, Issue. 1, 2022
  2. S. SYED MUTHALIFF, "A Study on Subscriber’s Satisfaction towards Jio Network with Special Reference to Tiruchirapalli City", Shanlax International Journal of Management, January, 2020, ISSN 2321-4643 DOI https://doi.org/10.34293/ Management.v7i3.1259
  3. S. SYED MUTHALIFF, "A Study on factors influencing customer satisfaction towards the selection of Royal Enfield Bullet with special reference to consumers at Trichirappalli City.", Review Of Research, November, 2018, Impact factor : 5.763(UIF) ISSN : 2249-694X
  4. S. SYED MUTHALIFF, "A Study on Factors influencing Men’s Buying Behavior towards the Selection of Branded Shirts with Special Reference to Consumers at Tiruchirappalli City", Review Of Research, June, 2018, Impact factor : 5.763(UIF) ISSN : 2249-694X
  5. S. SYED MUTHALIFF, "A Study On Impact Of Customer Satisfaction Towards Customer Loyalty And Retention With Special Reference To Hero Motors", International Journal Of Research In Humanities, Arts And Literature, pp. 36-47, Vol. 1, Issue. 6, 2019
  6. S. SYED MUTHALIFF, "A Study On Impact Of Television Advertising Towards The Selection Of Branded Woman?S Apparel With Special Reference To Consumers In Trichyrappalli City", Shanlax International Journal Of Management, pp. 01-Oct, Vol. 6, Issue. 3, 2019
  7. Mahalakshmi.V, Venkatesan.S, Syed Muthaliff S, "Professional Stress and its impact on school teachers with special reference to tiruchirappalli", International Journal of Emerging Research in Management and Technology, Vol. 6, Issue. 4, April 2017, ISSN: 2278-9359
  8. S. SYED MUTHALIFF, "Factors Influencing Customer Satisfaction Towards The Selection Of Honda Bike With Special Reference To Consumer At Tiruchirappalli City", Journal of Media and Corporate Management (ManTech Publications), November, 2017, Impact factor: 3.5104
  9. S. SYED MUTHALIFF, "A Study on factors influencing consumer buying behavior towards online shopping with special reference to consumers at Trichirppalli city", Shanlax International Journal of Management, January, 2018, IMPACT FACTOR : 2.082 ISSN : 2321-4843
  10. Mr. S. Syed Muthaliff, Mr. M. I. Mansoor Ali Khan, Mr. R. Manikandan, "A STUDY ON CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO CONSUMERS AT TRICHIRAPPALLI CITY", Review Of Research, Vol. 6, Issue. 12, September - 2017, Impact Factor : 5.2331(UIF)
  11. Syed Muthaliff S, Mahalakshmi.V, Rajesh.J, "A Study on assessment of service quality in Public Sector banks with special reference to Tiruchirapalli City", A Journal of Intercontinental Management Research Consortium, Vol. 5, Issue. 7, Mar 2017, ISSN:2347-1654, Impact Factor:4.236
  12. Syed Muthaliff S., Arun.B, Saravanan.K, "An Empirical Study on Factors influencing customers towards satisfaction in organized retail outlet of wristwatches.", Review of Research, Vol. 5, Issue. 2, Nov 2015, ISSN: 2249-894X, Impact factor: 3.1402
  13. Syed Muthaliff S., Sivaraman.G, Rajesh.J, "A study on impact of demographic factors on apparel retail store selection with special reference to consumers in trichirappalli city", Review of Research, Vol. 6, Issue. 4, Jan 2016, ISSN: 2249-894X,Impact factor: 3.8014

National Journals

  1. S. SYED MUTHALIFF, "A Study on impact of service quality towards customer satisfaction with special reference to Nissan Car Showroom - Tiruchirappalli",Conference Proceedings, January, 2019
  2. S. SYED MUTHALIFF, "A Study On Information Source And Product Attributes That Influence On New Bike Purchase Of Young Adults In Trichy, With Reference To Royal Enfield.",Journal Of Management Research And Analysis, pp. 22-37, Vol. 1, Issue. 2, 2019

International Conferences

  1. S. SYED MUTHALIFF, "A study on influence of social media on online buying decision with special reference to management studies at trichy" in the proceedings of "Emerging Trends in Science, Technology, Engineering and Management ‘23’" Organized by Department of Management Studies, Bharath Niketan Engineering College, Theni on 28-Apr-2023.
  2. S. SYED MUTHALIFF, "Visual Merchandising and its impact on impulse buying and customer patronage intention - A Study with special refernce to D-Mart- Tiruchirappalli" in the proceedings of "Emerging Trends in Business and Management" Organized by Department of Management studies, Department of Business Administration, Alagappa Government Arts College, Karaikudi, Tamilnadu on 10-Mar-2023.
  3. S. Syed Muthaliff, "A Study on Impact of Visual Merchandising on Impulsive Buying Behaviour and Customer Patronage Intention among Female Apparel Customers of Tiruchirapalli City" in the proceedings of "International Conference on BUSINESS MANAGEMENT IN EMERGING MARKETS (ON-LINE) - ICBMEM 2021" Organized by The Department of Management Studies, The Oxford College of Engineering Bommanahalli, Hosur Road, Bengaluru on 01-Nov-2021. All India Council for Technical Education (AICTE)
  4. Syed Muthaliff S, Mahalakshmi.V, Rajesh.J, "A study on consumer buying behaviour towards selection of branded gold jewellary retail store with special reference to Trichirappalli City" in the proceedings of "2nd International Conference on Smart India Synergies and opportunities in Management, Engineering, Technology and Sciencce in the Globalized Era" Organized by Selvam College of Technology, Namakkal on 17th Feb 2017.

National Conferences

  1. Mr. S. Syed Muthaliff, "Visual Merchandising Techniques and its Impact on Apparel Retail Store with Special Reference to Reliance Trends Tiruchirappalli" in the proceedings of "BUSINESS MANAGEMENT AND ANALYTICS" Organized by Department of Management Studies, National Institute of Technology Tiruchirappalli -15 India on 28-Jan-2022.
  2. Dr. S. Dhinesh Babu & S. Syed Muthaliff, "Impact of Visual Merchandising on impulse buying purchase of apparel with special reference to consumers in Trichirappalli" in the proceedings of "National Conference on Emerging Paradigms in Management" Organized by PG & Research Department of Business Administration- Government Arts College-Paramakudi, PG & Research Department of Business Administration- Government Arts College-Paramakudi on 14-Mar-2020.
  3. S. Syed Muthaliff, L. B. Vihaa Priya & Ms. S .Nancy, "A Study on impact of service quality towards customer satisfaction with special reference to Nissan Car Showroom, Trichy" in the proceedings of "National Conference on Applications of Management Research in Social Science, Engineering and Technology" Organized by MAM B-SCHOOL, MAM B-SCHOOL on 25-Jan-2019.
  4. Syed Muthaliff S, Mahalakshmi.V, Rajesh.J, "A Study on assessment of service quality in Public Sector banks with special reference to Tiruchirapalli" in the proceedings of "National Conference on Small medium scale enterprises- opportunities and challenges in digital India" Organized by Silicon City College, Bangalore on 18th March 2017. In Association with NABARD and SIDBI, ISSN:2347-1670, Impact Factor:4.311
  5. , "Work and Family Enrichment" in the proceedings of "One day state level Seminar on Work Family role Conflict of work force in India" Organized by MANAGEMENT STUDIES, OXFORD ENGINEERING COLLEGE, Trichy on 28-Oct-2009.
  6. , "Media Exploitation of woman" in the proceedings of "National Level Seminar on Strategising For The Future Challenges Of Women" Organized by MANAGEMENT STUDIES, Shrimathi Indra Gandhi College, Trichy on 19-Apr-2008 and 20-Apr-2008.
Workshop / FDP / Seminar / Conference
Workshop / FDP / Seminar / Guest Lecture / Conference Organized
  1. "State Level Workshop on Dimensions Of Individual Development" organized by MANAGEMENT STUDIES, Bharath College of science and Management on 10-Apr-2009
Workshop / FDP Attended
  1. "AICTE Training and Learning (ATAL) Academy" organized by ALL INDIA COUNCIL FOR TECHNICAL EDUCATION at New Delhi from 23/08/2021 - 27/08/2021
  2. "International Faculty Development Programme" organized by Sri Ramakrishna College of Arts & Science at Coimbatore from 15th November 2021 - 20th November 2021
  3. "Webinar" organized by Department of International Business at Alagappa University on 29.10.2020
  4. "One Week Online Faculty Development Programme" organized by Karpagam Academy of Higher Education (Deemed to be University) at Coimbatore from 7th August, 2020 - 13th August, 2020
  5. "webinar" organized by Manipal Academy of Higher Education at Manipal from 31st July 2020 - 31st July 2020
  6. "webinar" organized by UNIVERSITY COLLEGE OF ENGINEERING ANNA UNIVERSITY B.I.T. CAMPUS at TIRUCHIRAPPALLI from 31st July, 2020
  7. "Online Certification Course" organized by GLOBSYN BUSINESS SCHOOL at KOLKATA on 23/04/2020
  8. "10 Attributes of High Impact Teaching" organized by Saranathan College of Engineering at Trichy on 11/07/2018
  9. "EXECUTIVE DEVELOPMENT PROGRAMME ON INTRODUCTION TO INVESATMENT" organized by CCEP at SASTRA DEEMED UNIVERSITY -THANJAVUR from 12-04-2017 to 12-09-2017, Sponsored by BRILA SUNLIFE INSURANCE
  10. "Faculty Development Programme" organized by Saranathan college of Engineering at Trichy on 27/12/2016
  11. "Two Day National Level Workshop on Financial Modeling using Spreadsheet" organized by St.Josephs Institute of Management (JIM) at Tiruchirappali from 16 - 17th December 2016
  12. "FDP on Taxanomic Approaches to Pedagogy and Research (TATPAR)" organized by MANAGEMENT STUDIES, OXFORD ENGINEERING COLLEGE from 29-Jul-2013 to 10-Aug-2013
  13. "National Mission on Education Thorugh Information and Communication Technology (NME-ICT)" organized by NATIONAL INSTITUTE OF TECHNOLOGY from 11-Feb-2013 to 12-Feb-2013
  14. "FDP On Research Methods and Statistics in Management" organized by MANAGEMENT STUDIES, OXFORD ENGINEERING COLLEGE on 16-Dec-2010
  15. "FDP on Orientation" organized by MANAGEMENT STUDIES, OXFORD ENGINEERING COLLEGE from 30-Oct-2009 and 31-Oct-2009
  16. "National Mission on Education Thorugh Information and Communication Technology" organized by NATIONAL INSTITUTE OF TECHNOLOGY at NATIONAL INSTITUTE OF TECHNOLOGY from 11-Feb-2013 and 12-Feb-13, Sponsored by MHRD

Seminar / Conference / Guest Lecture Attended
  1. "2nd International Conference on Smart India Synergies and opportunities in Management, Engineering, Technology and Sciencce in the Globalized Era" organized by Selvam College of Technology, Namakkal from 17th Feb 2017
  2. "One Day seminar on Global Industrial Scenario" organized by MANAGEMENT STUDIES, OXFORD ENGINEERING COLLEGE on 18-Jun-2010